Viljar Amy My diary

From relentless wave spot in the shopping center acquisitions, Fox is preparing a marketing push the size of Simon Cowells ego to make sure that viewers know Idol returns on January 13. Its not that the network is scaling back the size of his campaign for American Idol beyond the reality-Juggernaut adjectives that kept the No. 1 in key ratings for the last four seasons. Fox is thinking small in its efforts to promote the biggest show on television.